The principle
Avenance Entreprises is providing bottle cap collection facilities in its restaurants. Patrons are encouraged to put the caps from plastic bottles (water, soft drinks, etc.…) in them. Plastic bottle caps are then recovered for reuse The money coming from this collection is paid over to the "1 bouchon: 1 sourire" association
In figures: 500 recuperation containers were installed on our sites for the Sustainable Development Week
Better understanding
The collected caps recovered by the "1 bouchon: 1 sourire" association are subsequently sorted by disabled people. The caps are melted down in a plastics factory and brought back to life as a new plastic material used for manufacturing various objects, like computer housings.
After being "regenerated" (recycled), the plastics have exactly the same properties as material produced from natural resources. Reusing plastic in this way saves on oil and minimises the volume of domestic refuse.
The finished product is managed by people undergoing vocational rehabilitation and the money generated by the sale of the plastic from the caps is paid over to associations. These associations support various local projects on a social scale, designed to strengthen the links between disabled and valid people.
Avenance has chosen to join forces with Evian because of its committed involvement in generating consumer awareness about selective sorting. Hydration is essential, so is recycling. Today, 51% of PET* bottles are recycled. Evian now aims at considerably increasing this recycling factor (with a final objective of 100% as indicated on its bottles), in particular through a selective waste sorting program.
To take this process even further, evian is strengthening its partnership with other natural mineral water brands so that they all include the "Objectif 100%" message on their labels, encouraging consumers to significantly boost this sorting factor.
* PET: PolyEthylene Terephthalate. Often used for drink bottles because of its transparency, its shock resistance, light weight and tightness for water, gas and aromas. It is one of the recyclable plastics.